However, they knew their users would quickly get overwhelmed. When Netflix first started as a streaming service, it offered what no one else did: endless content on demand. Once the aha moment happens, a signup is inevitable. Trello knows this rule of thumb: If users interact with the board, they’ll probably have an aha moment when they realize how easy it is to use and how much value they can get out of it. The Welcome Board asks you to click on it, drag tasks across lists, and truly make them your own. Just like kids can’t resist trying a new toy before they fall in love with it, Trello’s Welcome Board showcases its product and lets users interact with it and fall in love with it. Trello’s Welcome Board is the equivalent of a “Try Me” sign on a toy. Trello knows each potential user is looking for a solution that’s quick and intuitive. It makes it easy for users to organize and prioritize their projects. Trello is a platform for project management. These five companies have perfected the craft of creating aha moments for their potential customers… 1. To create a powerful aha moment, you need to know who your customers are and perfectly craft a marketing strategy that caters to their pain points.Īfter all, if you want to create a sense of urgency in your customers, you need to start by knowing what amazes them. This moment usually happens during onboarding: They realize why they need what you’re selling.īut crafting this moment isn’t just a matter of showing potential users your product and telling them what it can do for them. When perfectly crafted, your users can have a powerful aha moment that drives them to buy what you’re selling. The best part? You can get potential customers to have that same realization about your product. Think about the last time you saw something (such as lan amazing gadget or a creative invention) and thought to yourself, “I need that in my life.” You probably even went and looked it up, in order to try and get more information about the product, including who sold it, and how you could get your hands on it. And in marketing, it’s when your user discovers they need your product.Īn aha moment can be very impactful. It’s when you finally make a discovery you’ve been looking for. So what’s an aha moment in marketing? And more importantly, how do you create one? What Is an Aha! Moment? (And Why Should You Care?)Īn “Aha! Moment” is an instant that produces a sudden realization. In fact, they’ll enthusiastically wait for your next product. It can drive your customers to research your product and relentlessly find a way to buy it.Īnd when they get it, they will be ready to be loyal to your company.
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